Endomondo Scores Big Coke Deal

Endomondo Coca-ColaToday's big social fitness headline: Coca-Cola forms "strategic alliance" with Danish fitness app maker Endomondo. Coke, (like Pepsi), is pushing to instill health-consciousness into its brand. Who says those Bloombergian anti-soda ads don't carry some weight? In any event, we approve of the move, which gives Coke's sports drink, Powerade, immediate daily exposure to Endo's global athlete-end users. Endomondo, clearly, gets a big marketing push. The service currently claims 12 million users, though unclear how many of those are active.

Other Places

Studies May Not Matter, if Consumers Want to Believe

NYTimes - Calls BS on Toning Shoes but says it doesn't matter if people WANT to believe!

Are we that dumb?


Impractical Eating

"Nutella Is A Healthy Breakfast For Your Kids." Really?

I was changing in the Reebok Sports Club locker room the other afternoon, absentmindedly listening to the TV in the background, when this sentence snapped me out of my daydreams: "As a mom, I'm a great believer in Nutella..."

So began a 30 second spot, in which Nutella attempted to sell the message that chocolate hazelnut spread is a healthy snack for kids: "Moms, Nutella is a healthy snack for your kids! Spread it on multigrain bread, and they'll love it!" Really? Nutella? The Nutella that contains 200 calories, and 11 grams of fat, per a 2 tbsp serving?

Nutella (via <a href="">lovejanine</a>)

Minh190 said "

Urslawisch selbst dreschen tun gestrig Jahrzehnt und hartsieden More comments...

Those Witty Brits

Chav Fighting and Bitch Boxing

Are you ever so slightly offended by that headline? Even if you're not British and therefore aren't exactly sure what chav means?  Can't speak for you, but not knowing makes us all the more nervous!

Turns out you can't say chav or bitch without raising a few eyebrows.  After the launch of the UK-chain Gymbox's recent marketing campaign promoting a slate of new classes, including the aforementioned Chav Fighting and Bitch Boxing, several groups filed complaints with the British Advertising Standards Authority, citing the advertisement's possible encouragement of violence toward certain groups (namely chavs and women).

FYI, in Wikipedia parlance, a chav is "a white aggressive teenager or young adult, who is usually, though not always, of working class background, who often engages in anti-social behaviour, and is often assumed to be unemployed or in a low paid job." Though the Wikipedia-provided caricature drawing captures the concept much more clearly. 

Chav Fighting (via <a href="">The Guardian</a>)

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msh258 said "

i love these random tidbits! and LOVE the drawing haha

" More comments...

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