Equinox

Shock and Awe

Gym Advertising Gone Wild

We've got an arms race on our hands: It's David Barton vs. Equinox, battling it out to see who can run the more pornograpic ad campaign while keeping a straight face. Wednesday, we noted the uproar over David Barton's naked-black-girl-with-giant-fro billboards, and today the Huffington Post picks up the thread, asking readers to vote for the sexiest New York gym ad. Angry that we didn't think to do that, we've gone and scoured the Internet for even sexier ads. Perhaps we can insert an international dimension to the story, we thought. Certainly the gyms in Paris, Madrid, or Moscow would make New York look prissy. No dice. Fact is, for better or worse, New York at the moment is sort of the Renaissance Florence of sexually loaded gym marketing. Other decadent world capitals don't even come close. Either gyms in those countries haven't figured out that sex sells memberships, or, more likely, those people just don't bother going to the gym in the first place.

David Barton Knows No Shame

New York

londontransplant said "

"Either gyms in those countries haven't figured out that sex sells ..." More comments...

Workout

Monday Spin Cycle

It had been a while, but here are the things to note:

Where (gym, studio, etc.): : 
Workout Date: 
Mon, 07/20/2009 (All day)
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Workout

Dance Across the Floor

Yesterday evening, resolved to get back on track, I presented myself
for late spin class at the Equinox under the Highline. Frantic from
lateness, however, I had the time and/or location wrong. Spin class
ending when I arrive. As luck would have it, however, a special edition

Where (gym, studio, etc.): : 
Workout Date: 
Tue, 07/14/2009 (All day)
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erikka said "

Anyone know if NYSC has any similar classes to this?

" More comments...

Are You Certified?

Teacher Training Gold Rush

Equinox has decided to muscle in on the yoga teacher training racket. Into our email box comes this: "200-Hour Yoga Alliance Certified Teacher Training Program with Derek Beres, Sam Chase, Stephanie Culen, Mindy Frenkel...." Just $2700 if you act now and get the Early Bird special! Never mind whether you really want to do your yoga training at a health club -- even an chic chic club with rock star teachers -- what we're mostly struck by is the boom in the teacher training market. Recession nothing! It's a gold rush, and you're not a yoga studio unless you've got your Yoga Alliance-certified, 200 hour boot camp. Maybe we were too hard on those would be New York State yoga regulators! Nobody even pretends any more that all these yoginis will end up teaching, and (to be totally honest) some of these programs -- which require unpaid assistant teaching hours -- look from a respectable distance like slave labor.

Gym Yoga (via <a href="http://farm2.static.flickr.com/1213/669132304_167caf49cf_m.jpg">eMuse Tess Heder</a>)
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New York

Workout

Brutal One Hour Spin and Dizzy Pushups

Briliant, sunny Saturday afternoon. If I could run, I'd be outside, but the bad foot... Scan Equinox offerings for spin class to kick my system back into gear after a week of hugging and sitting at the Omega Institute. Amazing: There is a one hour class at 5 P.M. "It's 5 P.M. on Saturday," yells Jamie Morales as I'm clipping myself into the second row.

Where (gym, studio, etc.): : 
Workout Date: 
Sat, 05/30/2009 (All day)
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michlny's picture


817 Lexington Avenue
New York, NY 10065
Manhattan Upper East Side

0 0

Rejoining Equinox

Equinox gym is the shangri-la of gyms. The 54th street and 2nd avenue location in New York City has, on top of a beautiful locker room and plenty of machinery, a pool AND spinning classes. The latter is my main reason for re-joining.

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New York

Oliver's picture

Equinox - Soho
Vinyasa (General Hatha)
Always jammed. Get there early.

1 0

just one of the guys

four - three

transmitting live from greenwich ave. equinox (my workout blog, bee-atch)...

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Night Owl Rises at Dawn

and gives a new meaning to "living dead". Day 2 - 8AM Equinox Lexington Ave; nice sprint work-out, abs. first 10 minutes were horrific - i am DEFINTELY a night person. but good to get it done. really want to try the hanging yoga class at 59th St crunch or the suspension workout at Equinox Me-Pa on Sunday...would love to know if anyone has gone.

New York



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