Marketing Triumphs

Marketing Triumphs

Lebron's Workout Playlist

Straight from the Equinox Battlestar via panting press release: Lebron James's workout playlist! That's right, Equi got Lebron (or Lebron's handlers) to create a workout playlist just for them, and the proper way to listen to said playlist turns out to be while wearing Dr. Dre's trademarked over-the-ear headphones, "Beats by Dr. Dre." Mad props to the Equinox marketing axis for opportunistic deal making, (despite any obvious sign of real hip hop street cred around the club.) They're on a roll over there. This is the same marketing department whose latest billboard campaign puts David Barton to shame: Half naked models in bed wearing stilettos and fondling a Polaroid cameras. "What are they thinking?" asked one appalled Equi yoga teacher to an SW operative. "They're dishing out cheeseburgers, and I'm serving up filet mignon. But I want a raise, so I'm not going to say anything." Ah, capitalism. So, right, click through Lebron's playlist.... 

Lebron's Phones! (Via <a href="http://bit.ly/gmGPuT">Greasy Guide</a>.)
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qwikbody said "

Interesting post. I found that listening to music can really impact ..." More comments...



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