Archive - 2012
December 14th
v e r s e d i n l i t e r a r y a n d m i l i t a r y a r t s
i s t h o s e T a - f W e n g s g i v e " L i L i a n ' s G o d t h e F a t h e r f e m a l e a l l a g r e e w a y .
Online & Video
December 13th
FitBitten
How Choosing a Pedometer Gave Me an Existential Crisis
We all know that I'm a woman who believes in the transformative power of accessories.Would I have ever survived a three-hour spin class without my tutu? Nope! Would I have ever learned to climb the aerial silks without my butt sequins? Never! Would I even consider lifting big weights without the presence of my trainer, Buffin*? Heaven forbid! So, when I started wondering how I would count my daily 10,000 steps for the True North challenge, I suddenly felt like my choice of tracking device could be a defining moment in my life. Which activity tracker would best convey, "You are so badass, you can walk for miles while wearing hot pink lipstick, and success, my friend, will be yours forever?" I wanted it all - a device that would count my steps, boost my morale, cuddle with me at night, and match my outfit.
More...
December 8th
w h a t w a y E r l a b o r a t o r y
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More...New York
November 29th
November 28th
November 27th
Funded
Lift Gets a Lift
The "quantified self" is growing up. TechCrunch reports that San Francisco-based Lift, the company behind the eponymous habit tracking iPhone App, has raised $2.5 million from a crew of A-list investors. Joining the Twitter braintrust who seeded the company are a group of Silicon Valley heavyweights AND some big media names including Tony Robbins and Timothy Ferriss. Last week, please recall, virtual weightloss/personal training site Retrofit raised $8 million from Draper Fisher Jurvetson. Will all the money and technology actually get people to step away from their chips and screens? Short answer: Yes, but the products have a long way to go....
Shiny New Things
Personal Tracking Device Mania!
Move over Fitbit, Nike FuelBand, Jawbone Up, Larklife, and all the rest, here comes Misfit Shine! Behold, the Misfit is smaller and shinier than it's competition, and it plays nicely with jean pockets and t-shirt collars. More to the point, it can tell when you're swimming or riding a bicycle which is a first in the category.
What also sets the Shine apart is that it's not yet available for sale. The product is still in the prototype stage, and so the San Francisco-based Misfit crew has launched an Indigogo campaign (kind of like Kickstarter) to raise the funds to take their device from dream to reality. Thusfar, they've raised $348K, crushing their own 100K goal.
That still doesn't seem like quite enough of a war chest, however, to compete with Nike. Get out your credit cards! We love the tiny, shiny form factor, and are generally glad to see that the pot of tracking device innovation boileth over. Our big question remains: What social software platform will integrate all these disparate hardware devices so we can all play together virtual-like? Just asking.
November 20th
Press
Social Workout Makes Esquire's Top Social Fitness List
A. J. Jacobs, the World's Healthiest Man, has nicely included Social Workout in his recent Esquire magazine round up of top "social fitness" sites. Cool! It's a funny, short read and includes info on the big devices (FitBit, Nike+, Withings), as well as Social Workout, Fitocracy and Stickk.
"There are many good and noble reasons to exercise. It cuts down on stress. Keeps your gut from becoming walrusesque. Helps ensure you'll stick around long enough to see your kids go to the prom. But my main motivation for exercise these days? To humiliate my friend Kevin....
