Launched in February 2009, delivers a fresh take on all things heath and urban fitness to a growing audience of gym-goers, yoga junkies, and afternoon joggers in New York, Los Angeles, and beyond.

The site benefits from distribution on the Apartment Therapy Media network, a collection of award-winning web sites dedicated to healthy urban living. The AT network reaches over 2.5 million unique visitors per month and delivers more than 20 million page views per month(Jan ’09)

To discuss sponsorship and advertising opportunities on, please contact


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