Lift Gets a Lift

The "quantified self" is growing up. TechCrunch reports that San Francisco-based Lift, the company behind the eponymous habit tracking iPhone App, has raised $2.5 million from a crew of A-list investors. Joining the Twitter braintrust who seeded the company are a group of Silicon Valley heavyweights AND some big media names including Tony Robbins and Timothy Ferriss. Last week, please recall, virtual weightloss/personal training site Retrofit raised $8 million from Draper Fisher Jurvetson. Will all the money and technology actually get people to step away from their chips and screens? Short answer: Yes, but the products have a long way to go....


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