Deals

Endomondo Scores Big Coke Deal

Endomondo Coca-ColaToday's big social fitness headline: Coca-Cola forms "strategic alliance" with Danish fitness app maker Endomondo. Coke, (like Pepsi), is pushing to instill health-consciousness into its brand. Who says those Bloombergian anti-soda ads don't carry some weight? In any event, we approve of the move, which gives Coke's sports drink, Powerade, immediate daily exposure to Endo's global athlete-end users. Endomondo, clearly, gets a big marketing push. The service currently claims 12 million users, though unclear how many of those are active.

Tags: BrandsCoca-ColaDealsEndomondomarketingSocial Fitness

on 10.25.12 at 04:38 by Oliver



Warning: Table './sowoblog_live/watchdog' is marked as crashed and should be repaired query: INSERT INTO watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:355:\"Table './sowoblog_live/accesslog' is marked as crashed and should be repaired\nquery: INSERT INTO accesslog (title, path, url, hostname, uid, sid, timer, timestamp) values('Endomondo Scores Big Coke Deal', 'node/71434', '', '18.97.14.90', 0, 'f59b8968ca2d31340d62dde99eb9c44b', 24375, 1747412240)\";s:5:\"%file\";s:63:\"/home/sowoblog/public_html/modules/statistics/statistics.module\";s:5:\"%line\";i:63;}', 3, '', 'http://sowoko.com/2012/10/25/endomondo-scores-b in /home/sowoblog/public_html/includes/database.mysql.inc on line 135