Industry Playahs

Fit & Rich

Doesn't everyone want to be a bit fitter with more money in their pockets in 2012? I'm just sayin'.  

GymPact is a new iphone app that plays on human behavior psychology to get you to the gym.  Harvard graduates founded the site after taking a class in behavioral economics; they discovered that behavior is motivated by immediate getting money deducted from your account.  Deciding whether or not to go to the gym late on work night? It's an easy choice if you know you'll wake up $10 bucks poorer.

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